Introduction
Automechanika Dubai 2026 runs from Tuesday 10 to Thursday 12 November, and for the first time in 23 editions it leaves Dubai World Trade Centre for the North and South Halls of the Dubai Exhibition Centre at Expo City. The organiser counts more than 1,500 exhibitors and 30,000 trade buyers. Its press badges go to journalists only, not to exhibitors' own media staff, so a stand that wants video brings in its own videographer. Videography.ae is Jubin J Mathew, a Dubai videographer covering Automechanika stands as a one-person crew.
- Crew
- Jubin J Mathew (videography.ae), one operator
- When
- Tue 10 to Thu 12 Nov 2026, 10:00 to 18:00 daily
- Where
- Dubai Exhibition Centre, Expo City, North and South Halls
- Day on the stand
- AED 4,400 and up at Expo City, no travel charge
- Press badges
- Journalists only; your videographer uses an exhibitor badge
- +971-56-909-5267
A new venue for an old show
Exhibitors who have done Automechanika at DWTC know where the light falls and how the crowd moves. At the Dubai Exhibition Centre the halls, the ceiling height and the light are all different, and so is the route in from the city. The pre-show call matters more than usual this year: stand position, the hours the demos run and which days the regional distributors are booked to visit are settled before the first day, so the shooter is not learning the hall on camera. The same venue hosts the GITEX Global exhibition from 8 to 11 December.
What aftermarket exhibitors film
- Product demos. Diagnostic tools on a live vehicle, a paint system being applied, a lift or a tyre machine running, filmed close enough to show the detail a buyer asks about.
- The range on the stand. A one-minute film that moves along the display shelf by shelf, for the catalogue page and the distributor newsletter.
- Distributor interviews. Regional partners on camera at the stand, short clips they can pass on to their own workshop customers.
- Launch moments. A new product line unveiled on the stand, filmed from a planned position and cut the same day when the announcement goes out.
- Reels for the three show days, then a recap that goes back to head office.
Why exhibitors bring their own crew
The organiser's press page says media badges go to editorial journalists and are not available to representatives of exhibitors working in press, media or PR. A videographer filming your stand therefore comes in on a badge you register as the exhibitor, set up with your stand contact so it is ready before the first morning. Expo City is inside Dubai, so the proposal carries no travel charge. Each show day delivers a highlight of up to two minutes and two vertical versions. A half day starts from AED 3,000 and a day with a same-day edit from AED 7,000. Mid November is peak season, and the surcharge is itemised on the proposal next to each demo edit and interview.
Booking Automechanika coverage
WhatsApp the stand number, the hall and the times the demos run. The rest of the season's shows are in the events calendar, and how show days are priced is set out on the exhibition video page.
Get an Automechanika quote on WhatsAppGITEX 2026, same venue