12 types of corporate video, with what each costs in Dubai in 2026

Introduction

The phrase corporate video covers a two-minute company profile, a 15 second product reel and a forty-minute recorded keynote, which is why a quote for one tells you nothing about the other. This guide separates the twelve formats a Dubai business is most likely to commission, with what each is for, how long it runs, the starting price and turnaround from one senior operator, and the page that covers it in detail.

Twelve corporate video formats compared for Dubai in 2026

Every from price below is a public anchor from this studio's rate list, in AED, itemised on the proposal. Prices checked September 2026.

Films that explain the company

1. Company profile film

A company profile film is the two to three minute piece on the website's about page and the front of the sales deck. It is needed when the website has text and photographs but no way of showing the place and the people, usually ahead of a funding round or a rebrand. Shot in a half day with up to two interviews and dedicated b-roll, from AED 6,000, first cut in 7 working days and final within 14. Details on the company profile video page.

2. Brand film

A brand film sells a feeling rather than a fact sheet: 90 seconds to three minutes, built around a script, a voice and pictures with a grade that carries the brand. It is commissioned for a launch, a rebrand, a campaign landing page or the screen behind a trade show stand. A single shoot day version starts at AED 6,000 with a first cut in 7 working days; multi-day productions are quoted separately and typically take 2 to 3 weeks including pre-production. See brand film production.

3. Executive interview

An executive interview is the CEO, founder or country head on camera for two to four minutes, answering prepared questions with b-roll cut over the answers. It is the fastest way to put a face on a company for LinkedIn, investor updates and press pages. One speaker on a wireless lavalier mic, lit in a boardroom or office, with a 60 to 90 second cut-down for social. From AED 2,000 for the set-up, delivered in 2 to 5 working days. See executive interview video.

4. Customer testimonial

A testimonial video is a client, in their own office or on their own site, explaining what the problem was and what changed. 60 to 120 seconds, one speaker, no script, questions asked off camera so the answers come out as sentences a viewer trusts. Companies need it at the point a prospect is comparing three suppliers and wants proof from someone with no stake in the sale. From AED 2,000 per set-up, delivered in 2 to 5 working days. See testimonial video production.

Event formats: highlights, same-day edits and conference capture in Dubai

5. Event highlight and same-day edit

An event highlight is the 60 to 90 second film of a launch, conference or activation, cut for LinkedIn and the post-event email. A same-day edit is the same film shot, cut and captioned inside the event day and screened at the closing session. Sponsors need the first; a closing session needs the second. Half-day coverage from AED 3,000, a full day from AED 4,400, highlight in 4 working days; a same-day edit film including a full day from AED 5,600. See event videography and the same-day edit video page.

6. Conference session capture

Session capture is the full recording of keynotes and panels, plus speaker cut-downs for each presenter to share. It is needed when the content has a life after the room: paid-for CPD, member portals, sponsor deliverables and next year's marketing. Sessions run 20 to 60 minutes each; the cut-downs run 60 to 90 seconds. A full day at DWTC, ADNEC or a hotel ballroom starts at AED 4,400, with speaker cut-downs quoted per edit, and delivery in 5 to 7 working days. See conference videography.

Internal, technical and product films for UAE companies

7. Training and internal comms

Training video is the induction module, the process walkthrough, the compliance refresher and the CEO's quarterly message to staff: presenter-led or voice-led, captioned, 3 to 8 minutes per module. A company needs it once the same briefing is being given in person more than a few times a year, or once a workforce is spread across sites and shifts. From AED 2,000 per short module, 1 to 2 weeks per module, and a set filmed on one day is quoted as a batch. See training video production.

8. Product video

A product video shows the thing itself: a turntable spin, a detail push-in, hands demonstrating a feature, 15 to 60 seconds per cut, shot on a table-top set at your warehouse or showroom. E-commerce sellers on Amazon and Noon need it for the listing gallery; B2B firms need it for the spec page and the sales team's phone. A product video day starts at AED 3,200 for up to 4 edited product cuts, with first cuts in 2 to 5 working days. See product video production.

9. Industrial capability film

A capability film is the manufacturing, logistics or contracting company's answer to the question a buyer asks before a site visit: what can this plant actually do. Three minutes of production floor, interviews with the plant manager and the MD, certifications and dispatch, cut for tender submissions, pre-qualification packs, LinkedIn and the stand at ADIPEC or Gulfood Manufacturing. From AED 6,000 for a half-day shoot on the floor, first cut in 7 working days; a single factory interview from AED 2,000. See industrial video production.

Marketing formats: promotional video, social reels and employer branding

10. Promotional video

A promotional video is the 60 to 90 second film for a single offer, opening, service or campaign: a clinic launching a new treatment, a school's admissions season, a showroom's new model. It differs from a brand film in that it asks for one action now rather than building a name over time. From AED 2,500 for a half-day shoot, one 60 to 90 second film and 2 vertical cuts, with a first cut in 2 to 5 working days. See promotional video production.

11. Social reels and vertical content

Reels are 15 to 60 second vertical clips for Instagram, TikTok and LinkedIn, captioned for silent viewing and posted in a run rather than one at a time. Restaurants, clinics, salons, showrooms and personal brands need them monthly, which is why they are sold as a content day rather than a single film. A social content day starts at AED 3,400: up to four hours at one location, 4 edited vertical reels plus 20 edited stills, delivered in 5 working days. See social media reels.

12. Recruitment and employer branding video

An employer branding film shows candidates what it is like to work somewhere: the office or the site, staff talking about their own work. Companies commission it when they are competing for the same engineers, nurses or sales staff as everyone else in the UAE and salary is not the differentiator. 90 seconds to three minutes. Priced as a corporate film from AED 6,000 for the three-minute version with a half-day shoot, or as a half-day interview-led version from AED 2,000, delivered in 2 to 5 working days.

How to pick the right type for the brief

Start with where the film will be watched, not with the format. A website about page wants a company profile; a LinkedIn feed wants an interview or a reel; a stand at DWTC wants a 60 second loop with no sound. Then ask what the viewer should do afterwards. Promotional and product video ask for an action now; brand and profile films build a name for later; training and capability films inform an audience that already wants to watch. Third, count the speakers. One or two speakers in one location is a half-day interview format from AED 2,000. Several speakers, several locations or a script with talent moves the brief to a full production from AED 6,000. Finally, match the length to the placement: 15 to 60 seconds for social and paid, 60 to 90 for a highlight or a promo, two to three minutes for the website. If the brief still fits two formats, it is usually a bundle, covered next.

What these cost together: bundling formats from one shoot day

One shoot day produces more than one format when it is planned that way. A company profile half day, with two interviews and b-roll, also yields two testimonial-style clips if one of the speakers is a client, a 60 to 90 second promotional cut and 2 vertical cut-downs for LinkedIn. A full event day yields the highlight, the speaker cut-downs and a same-day edit if it is booked as one. Each extra output is quoted as its own line on the same proposal, priced as an edit rather than a second shoot. List every version in the brief: a cut planned before the shoot costs hours, one requested after approval costs days. The packages page lists what each anchor includes.

Corporate video type questions

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