Introduction
Gulfood moves to March for 2027: Monday 15 to Friday 19 March, with the show spread over Dubai World Trade Centre and the Dubai Exhibition Centre at Expo City, as it was for the first time in 2026. Its organiser describes it as the largest annual food and beverage sourcing event in the world. Jubin J Mathew, who runs videography.ae from Dubai, covers Gulfood stands as a single operator, along with the close-up product shots food brands keep using long after the halls close.
- Videographer
- Jubin J Mathew, videography.ae
- Gulfood 2027
- Mon 15 to Fri 19 Mar, DWTC and Expo City
- Half show day
- From AED 3,000, up to 5 hours on the stand
- Full show day
- From AED 4,400; pavilion rates on request
- Last day
- Halls close at 17:00 on Friday 19 March
- Book by
- End of January; show-week crews go first
- +971-56-909-5267
Show days and hours
| Dates | Hours | Venues |
|---|---|---|
| Mon 15 to Thu 18 Mar 2027 | 10:00 to 18:00 | DWTC and Dubai Exhibition Centre, Expo City |
| Fri 19 Mar 2027 | 10:00 to 17:00 | DWTC and Dubai Exhibition Centre, Expo City |
Timings from gulfood.com, read on 25 October 2026. With the show on two sites, the venue and the hall both go on the booking; a stand at Expo City and another at DWTC are best filmed on separate days.
What food and beverage exhibitors film at Gulfood
- Tastings and cooking demos. Food on camera needs light and close focus, so a small LED panel and a macro lens come along, and the plate is filmed before the crowd arrives.
- Product and packaging close-ups. Clean shots of each product on the stand, reused for e-commerce listings, retailer pitches and distributor decks.
- Chefs and buyers in their own words. A head chef on how the product behaves in a kitchen, a retail buyer on why it is on their shelf: short, miked and easy to subtitle.
- Country pavilions. Every member company gets its own slot in the day's schedule, and the trade body behind the pavilion gets one combined film.
- Deals on the stand. Distribution agreements and signings filmed and photographed from a position fixed in advance.
- Vertical clips every day, cut while the show runs so the brand posts from the floor rather than a week later.
Planning for the busiest show of the year
Gulfood aisles fill fast, so the first hour goes to wide shots of the stand and the product wall while they are still clear. Food styling matters more than at any other show: the stand team plates the hero dishes for camera at an agreed time, and the tasting crowd is filmed after that. Each show day delivers a highlight edit of two minutes at most plus two vertical versions. Half days begin at AED 3,000; a launch cut and screened the same day begins at AED 7,000. Gulfood week carries a show-week surcharge, listed on the proposal up front. For product films made outside the show, see product video production.
Booking Gulfood coverage
Message the venue and stand, when the tastings and demos run, and which of the five days matter most. Machinery and packaging exhibitors are covered in the Gulfood Manufacturing post, and the other early 2027 shows are in the January to March 2027 events guide.