Introduction
The show most people in the region still call Arab Health now runs as World Health Expo, or WHX, and the 2027 edition takes place from Monday 25 to Thursday 28 January across two venues: the Dubai Exhibition Centre at Expo City and Dubai World Trade Centre. The organiser's site lists more than 4,200 exhibitors and 235,000 professional visits. Jubin J Mathew of videography.ae films healthcare stands as a single operator, from device demos to the interviews a sales team uses all year.
- Videographer
- Jubin J Mathew, videography.ae
- WHX Dubai 2027
- Mon 25 to Thu 28 Jan, Expo City and DWTC
- Half show day
- AED 3,000 and up
- Full show day
- AED 4,400 and up, up to 10 hours on the stand
- Review time
- First cut leaves room for regulatory sign-off
- Book by
- End of December; IDEX runs the same week
- +971-56-909-5267
Two venues, one week
| Part of the week | Dates | Venue |
|---|---|---|
| WHX exhibition and conferences | 25 to 28 Jan 2027 | Dubai Exhibition Centre, Expo City, and DWTC |
| WHX Labs | 25 to 28 Jan 2027 | DWTC |
| WHX Tech | 26 to 28 Jan 2027 | DWTC |
| WHX Leaders (invitation only) | 26 Jan 2027 | DWTC |
From worldhealthexpo.com, read on 25 October 2026. Expo City and Sheikh Zayed Road are a long drive apart, so a shoot day is planned at one venue; covering a stand at each on the same day costs the travel time in between. Daily opening hours are on the organiser's site.
What healthcare exhibitors film at WHX
- Device demonstrations. Set-up, use and cleaning of the device, filmed close enough for a clinician or a procurement team to follow without visiting the stand.
- Clinician and specialist interviews. Wireless lavalier microphones keep the hall out, and the questions stay on outcomes and workflow, the way medical buyers want to hear it.
- Hands-on sessions at the stand. Training demonstrations and workshops, edited into short modules the distributor can reuse with its own customers.
- Launches and distribution agreements. A product reveal or a signing with a regional distributor, filmed from a position planned in advance and cut for the announcement.
- Lab and diagnostics workflows, for exhibitors in the Labs zone at DWTC, where the analyser itself is the story.
Claims, privacy and the edit schedule
Healthcare video has two rules that other shows do not. No patients and no patient data appear on camera, so demonstrations use staff, models or simulators. And a claim about what a device does usually needs sign-off from the exhibitor's regulatory or medical affairs team before the video goes public, so the first cut is planned to leave time for that review rather than landing the night before a launch. A full stand day covers up to ten hours with a highlight of up to two minutes and two vertical cuts, and a same-day edit for a launch starts from AED 7,000. WHX counts as a major show week, so the surcharge is written on the quote before you confirm.
Booking WHX coverage
Send the venue, the hall and stand number, and the demo or launch times. IDEX and NAVDEX run in Abu Dhabi the same week, so operators fill up early. The rest of the season is in the January to March 2027 events guide, and stills can be added to the same booking through event photography.